In the NBA‘s rich and illustrious history, there have been quite a few instances of players who developed their own global brands.
Whereas the development inadvertently began with the evolution of Michael Jordan and his immense sneaker empire, a bevy of causes have led to the rise in instances of NBA stars who have their own international brands today.
5 NBA players with the highest brand value
Not many NBA players come near the brand Michael Jordan built, considering his current net price of almost $1.9 billion.
However, stars such as Lebron James, Stephen Curry, and Russell Westbrook have capitalized on their immense worldwide appeal. That has led to extremely profitable apparel and sneaker collaborations and widely-recognized signature logos.
On that observe, allow us to take a look at 5 active NBA gamers with the highest model value.
#5 Paul George
Six-time All-star Paul George might nonetheless be on the lookout for his first NBA title but has managed to monetize his fame to a commendable extent.
Paul George, who’s on Forbes’ list of the 100 richest celebrities in 2019, collaborated with Nike for the PG sneaker series. George is currently estimated to have a brand worth around $90 million.
He has been the face of EA Sports’ NBA 2k sequence and has quite a lot of different endorsements as well. The NBA participant has dealt with Foot Locker, New Period, and Gatorade, making his model one of the most valuable ones around.
#4 Kevin Durant
Kevin Durant will earn a cool $26 million via wages within the 2020-21 NBA season. Nevertheless, he additionally has a plethora of profitable endorsements.
Since June 2019, the Brooklyn Nets ace is rumored to have earned greater than $65 million from offers with brands like Gatorade, Nike, Degree, and some more.
At present, Durant is alleged to have a net price of around $170 million, making him one of many richest NBA stars around. His iconic but easy KD emblem is globally recognized, making his model the fourth priceless among present NBA players.
#3 Russell Westbrook
NBA star Russell Westbrook is a bonafide fashion icon in his personal right.
The Washington Wizards participant at present has a net price of around $170 million and started his personal model ‘Honor The Present’ in 2017. It’s a sporting-leisure attire model that additionally has varied philanthropic parts to it.
Russell Westbrook is among the most trendy NBA stars and is understood to spend greater than $300,000 on clothes yearly.
Whereas fairly a couple of NBA stars through the years have managed to achieve a worldwide following, Westbrook is among the few to have used it to full benefit.
#2 Stephen Curry
Stephen Curry has revolutionized the artwork of capturing a basketball and can also be one of many richest athletes on this planet.
Aside from his $40 million salaries, Stephen Curry will get paid around $42 million a yr from a spread of endorsements, most notably the shoe deal that he signed with Under Armour.
Furthermore, he just lately launched ‘The Curry Model’, a separate attire firm that’s looking to get into golf, as nicely.
Stephen Curry, who is alleged to have a market worth of around $450 million, has announced varied philanthropic initiatives prior to now as nicely.
#1 LeBron James
In what could come as little shock, LeBron James has a net price of around $450 million and a number of collaborations across various brands.
With Nike, the NBA star signed a $93 million deal in 2003 that’s rumored to have a payoff of a billion {dollars} when the participant retires from the sport.
He initially had the long-lasting “L23” emblem that went on the collaborative Nike sneakers; in 2010, James employed designer Darrin Crescenzi to work on the long-lasting crown emblem that’s nonetheless related along with his model.
At present, LeBron James earns around $32 million a yr via his Nike sneaker deal alone; he occurs to be the NBA participant with the most profitable sneaker contract with the model.
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